Instagram Advertising Guide (2021 Complete Edition)

Instagram Advertising

If you’ve posted anything on social media to promote a small brand, you may have felt that you have no idea who you’re talking to. Most of the time, there was no response from anyone, and there were no likes, comments, or retweets. It’s not uncommon.

But Instagram (Instagram, commonly known as Instagram) is different. No matter how small your audience is, your post will have at least some likes and comments. The more you use good hashtags, the more likely you are. Users of more than one billion people around the world (English) in Star grams with, it says a very extensive marketing channel. To take full advantage of this huge audience, “of Shopify way to win followers in Instagram (English) Please refer to”.

” In Star grams way to make money using the ” to learn brings a powerful effect on business. Instagram engagement not only outperforms Twitter, Pinterest, and LinkedIn but also performs 10 times better than Facebook. When you hear that, you wonder why more brands aren’t using Instagram.

Shopping On Instagram

Instagram has partnered with Shopify to take it one step further by providing product tagging and the “Shop” tab screen directly within the Instagram interface.

These Instagram shopping features provide users with a great checkout experience that allows them to smoothly purchase the products they find in their feeds. 

Add products to your Instagram feeds and stories

Why not tag your feed with products and connect your engagement to your purchases with the shopping feature that leverages Instagram’s sales channels?

What Is The Function Of Instagram Advertising?

Since 2015, anyone can easily create Instagram ads through Facebook’s self-service advertising platform. Since then, it has become possible for you to manage your ads thoroughly, from how they are displayed to your target audience. Unlike sponsored ads and paid ads, one of the attractions is that you can serve ads directly from your account.

Self-service Instagram ads have the following benefits:

  • Flexible pricing
  • Easy-to-use self-service advertising platform
  • Thorough management is possible with a solid report function
  • Polished audience targeting capabilities

You have two options for creating Instagram ads. With the “Advertisement” feature, any post can be served as an ad. This is similar to Facebook’s “Promote Post” button. All you need to do here is determine where to direct the users who click on your ad, and the target audience, and the ad fees you want to spend on that ad.

Another option is campaign delivery from Facebook Ad Manager. Facebook Ad Manager is a handy tool that allows you to serve ads in bulk across Instagram, Facebook, and other platforms.

Instagram ads can have a significant impact on a user’s buying behavior. In fact, in static grams is 80% of the users of, we know that has brought an effect on the purchasing decisions of goods and services. As a result, regardless of the size of your business, you can deliver affordable advertising campaigns to find new customers and increase sales.

How Much Does Instagram Advertising Cost?

According to the survey, the average cost of in-Star grams advertisement is as follows:

  • $ 1.17 per click ( CPC)
  • $ 7.01 per 1,000 views ( CPM; CPM)

That said, your average cost-per-click depends on the purpose of your campaign. As you can see below, the cost-per-click for Instagram ads can range from $ 0.50 to $ 7.50 depending on your purpose.

In addition, the average cost-per-thousand impressions will vary depending on the purpose of the campaign. A Revealbot study found that it ranged from $ 2.5 per 1,000 views to as high as $ 35.

Overall, there are no fixed criteria, as results depend on your target audience, industry, and the type of ad you use. The advertising fee for Instagram ads also varies depending on the product price. A $ 50 product is more likely to win customers with lower advertising fees than a $ 1,500 product.

In addition, when serving Instagram ads, consider two things: the cost of the entire ad campaign and the cost of the results. By doing so, you will be able to run test campaigns with excellent results without being surprised by unexpected costs.

Also Read : 7 Tips To Increase Productivity At Work From Home

Instagram Ad Types

Common types of Instagram ads are:

  • Photo ads
  • Video ads
  • Carousel advertising
  • Collection ads
  • Stories ads
  • Reel ads

Photo Ads

Photo ads are simple photos taken in landscape (horizontal) or square (square) format. The process is extremely simple because you only need one image. Below are some examples of photo ads delivered by jewelry brands Clocks and Colors. This is an ad that directs users to a landing page where they can get online discounts for military personnel.

Video Ads

Previously, Instagram set a 15-second limit on video delivery time, but recently that rule has been lifted. It is now possible to stream videos up to 60 seconds shot in landscape or square format. Pura Vida distributes the following video-formatted advertisements on Instagram to promote the new membership program “Jewelry Club”.

Carousel Advertising

Instagram carousel ads are ads that you view by swiping, consisting of 2-10 images and/or videos.

Collection Ads

Collection ads are similar to video ads and appear on the user’s feed screen. However, collection ads are a combination of a series of still images that are delivered as a slideshow-like video. You can also add text and voice.

Stories Ads

Stories ads are the newest type of ad on Instagram. Instagram Stories, which has similar features to Snapchat, allows you to share images and videos in auto-delete format.

Advertisements using photo and video content can also be delivered on Instagram Stories. Online jewelry brand Pura Vida has used Instagram Stories ads to successfully build brand awareness and ad memory.

Reel Ads

Instagram has recently expanded the beta version of its reel ads to Canada, France, the United Kingdom, and the United States. A reel ad that provides a full-screen vertical experience like a stories ad. A video of about 30 seconds is displayed on the user’s reel screen, and the user can like, add comments, save, share, skip, and watch the reel advertisement. increase.

Purpose Of Instagram Advertising Campaign

When serving Instagram ads, you can choose from a list of goals you want your campaign to achieve. However, choose this purpose carefully. That’s because the choices you make here affect how Instagram ads are optimized and how much they cost. For example, if you want as many people as possible to watch the video, the number of clicks on the link will be secondary because the purpose is to “increase the number of video views”.

If you’ve created Facebook ads, you may have set goals for your campaign. The desired choices are:

  1. Increase brand awareness
  2. reach
  3. traffic
  4. App installation
  5. engagement
  6. Increase the number of video views
  7. Lead acquisition
  8. conversion

Increase Brand Awareness

Select this purpose when you want to increase the “awareness” of your business, product, app, service, etc. when delivering Instagram ads. The option formerly called “cognition” is now included here. “Brand awareness” targets image ads, video ads, carousel ads, slideshow ads, and stories ads.


Even if you select it for the purpose of “reach,” you can expect to increase awareness of your business, products, apps, and services. The options previously referred to as “local cognition, reach, frequency” are included here. “Reach” covers all types of Instagram ads. Also, “reach” differs from “brand awareness” in that it allows you to reach a larger audience. Brand awareness, on the other hand, targets users who are familiar with advertising and brands.


Choosing “traffic” will attract visitors to your website. If you have a mobile app, it will be effective in strengthening the engagement of the app. The choice previously referred to as “Website Clicks” is included here. You can also use this purpose to create campaign offers to your audience. “Traffic” covers all types of Instagram ads. As an example, let’s take The Mountain Collective, which sells ski lift tickets and packages. They have succeeded in directing users directly to online shops using photo ads.

Install The App

The purpose of “installing an app” is useful when you want users to download the app. It targets all types of Instagram ads. The image below, directly induces the app store the user in order to ask them to download the mobile app, Poshmark, Inc. is an example of the carousel ad:


“Engagement” is another option that helps promote campaign offers. It is also effective for promoting Instagram accounts and posts. “Engagement” is for image ads, video ads, and slideshow ads.

Increase The Number Of Video Views

“Increase the number of video views” promotes videos for the purpose of delivering video ads, carousel ads, slideshow ads, and stories ads. It is effective in attracting interest in brands and products.

Lead Acquisition

Choosing for the purpose of “lead acquisition” will help you collect user information such as emails used for marketing activities. All types of Instagram ads are eligible.


“Conversion” is the perfect purpose for the e-commerce business where you want to increase sales. Both of the options formerly called “Website Conversions, Dynamic Ads” are now included in “Conversions”. If you want to optimize “getting people to complete certain actions within your app”, or if you have the Facebook SDK installed, we recommend choosing “conversion”.

How To Create An Instagram Add

  1. Link your Instagram business profile to your Facebook page
  2. Create an advertising campaign
  3. Create an Instagram ad set
  4. Instagram ad analysis and optimization

Now let’s talk about how to create your first ad on Instagram.

Step 1: Link Your Instagram Business Profile To Your Facebook Page

As a first step in creating Instagram ads, link your Instagram account to your Facebook page. This is a one-time setting.

Go to ” Settings ” on the Facebook business page and click ” Instagram ” in the menu on the left.

Then click Link Account. Turn on or off “Allow access to Instagram messages in your inbox”. When turned on, anyone with page management privileges can access Instagram messages. Then click ” Next “.

Enter your Instagram login credentials or click “Login with Facebook”.

To link your personal Instagram account to a Facebook page managed by a Business Manager, you need to change your Instagram account to a business or creator account.

Step 2: Create An Advertising Campaign

Once you’ve linked your Instagram account to your Facebook page, open your ad manager and create your first campaign. If you’ve already created a Facebook ad, the process is pretty much the same.

Click the “Campaigns” tab in Ad Manager, then click the “+ Create” button at the top left of the screen.

Then select “Campaign Purpose”. In addition, those that support Instagram Stories ads are “Brand awareness”, “Reach”, “Video views increased”, “Conversion”, “App installation”, “Lead acquisition”, “Traffic” Only.

Step 3: Create An Instagram Add Set

In the “Conversion Events” details on the “New Ad Set” tab, you can select “Purchase” as the type of conversion you want to optimize. 

You can also add coupons here to help boost conversions for your ads.

When considering Instagram advertising fees, it’s a good idea to start with the lowest price. You can always increase your daily or total budget once you see the results of your ad.

Next, let’s set the target audience for your ad. You can select the same target for Instagram ads as you do for Facebook ads If you have already set up a custom audience, you can also select it as a target for Instagram ads at this point.

Next, set the location of the ad. Platforms such as Facebook, Instagram, Audience Network, Messenger, etc. that can deliver the campaign will be displayed, so please uncheck other than Instagram here. 

Once you’ve set the content, budget, target, and ad placement you want to optimize click “New Ad” at the top left of the screen, or click “Next” at the bottom right if it’s your first campaign. ..

The next screen will give you options for the format you want to use for your Instagram ads. Once you’ve decided which format you want to use, scroll down to upload images and videos.

After uploading the visual file, scroll down further to see options on the left side of the screen where you can add text and call-to-action to your ad.

Finally, you’ll see a preview of your Instagram ad on the right side of your text editor. Below are some examples of screens displayed in feeds and stories.

If there are no mistakes, click “Publish” at the bottom right. If you find any mistakes, go back and edit accordingly.

Step 4: Analyzing And Optimizing Instagram Ads

Work continues after the launch of the first Instagram advertising campaign. After your ad is delivered, monitor its performance, experiment with ideas, and find the most effective messages, creative ads, and target audiences.

Published Instagram ads can be edited within Ad Manager to include A / B testing, change target parameters, and view ad performance analytics.

I think the task of creating an Instagram ad for the first time is the hardest. But once you get the hang of it, it should be easier the second time! 

Instagram Advertising Tips

Use Advanced Targeting Techniques

Instagram ads have similar targeting options as Facebook ads, which are based on regionality, demographics, interests, behaviors, similar audiences, and automated (that is, leave it to Facebook) targets.

Also, if you already have a custom audience, you can target it on Instagram. Custom audiences are people who have already had some form of contact with your brand. For example, people who have visited the website before, who have responded to Facebook posts, who are using the app, or who already know the contact information.

Try Multiple Add Formats

You can try multiple ad formats to see which ads work best for your target audience. For example, if your target audience responds to Stories ads more than regular image ads, you know that you should spend more on Stories ads. Doing so will lead to more transactions and better performance at less cost.

Budget Optimization

Use Facebook’s campaign budget optimization feature to optimize budget allocation across your campaign’s ad set. This option allows Facebook to find opportunities for continuous results across your ad set and automatically allocate your budget to get those results.

TBS Marketing CEO Trills Giron Gallo says he uses this technique to serve Instagram ads for his customers.

Serve multiple ads in one campaign and see which one works best. Then you don’t have to guess which ad is performing best, except for the most expensive variations. Then try a few variations to stop the poorly performing ads.

Trills Hiron Gallo, CEO of TBS Marketing

When setting up Instagram ads, enable “budget optimization” in your campaign budget settings.

Try Instagram Automation

When e-commerce brands and influencers serve ads on Instagram, a large number of comments and messages can reach your inbox. However, most of the time you don’t have time to manually reply to every message.

At that time, many brands use Instagram automation to reply. At the same time as saving time, it also allows people who comment to lead to conversions. With tools like Many Chat, you can even automatically engage with your users with keyword automation.

It’s that easy. Enter pre-specified keywords from the story to start an automated conversation with Instagram Messenger. From there, you can collect viewer contacts and send incentives such as coupon codes and lead magnets to help you reach your performance goals.

Maximize Your Instagram marketing Strategy

It’s clear that Instagram advertising can help you achieve great results. With Ad Manager, you can easily create ads that match your brand’s image and find your target audience within the Instagram app. Plus, you’ll be able to set a daily budget and manage your advertising spend so you don’t get surprised by unexpected advertising fees.

Why don’t you start delivering a small campaign today for your own business? First, get used to serve ads on social media and hone your skills. After a while, you’ll discover the power of Instagram marketing to find target customers that are relevant to your brand and have a positive impact on your bottom line.

Also Read : Honesty For The Third Time. The Galaxy Z Fold3 5G From Samsung Is Finally Out!