Not sure whether to manage your company’s Facebook page alone or whether to rely on a professional social media manager? Here are the pros and cons of each choice.
Achieving your business goals and achieving concrete results with a good social media marketing strategy is possible if you know how to do it. For those who own a company’s Facebook page, the question is frequent: is it better to manage it alone or to rely on a professional social media manager? Let’s analyze together the pros and cons of each of these two possible choices for managing Facebook pages.
Facebook page management do it yourself: the pros and cons.
The owner of a company’s Facebook page can decide to do without the help of a professional social media manager or an agency. According to Facebook itself, after all, “anyone can be a marketer with the right toolkit.”
Mark Zuckerberg’s social network provides advertisers with advertising options for every budget and skill level and allows them to monitor the performance of their campaigns and, if necessary, make the most appropriate changes.
Furthermore, on Facebook Business, there is a beginner’s guide dedicated to those who want to grow their business using Facebook advertising. In the guide, you can find out how to create and edit listings, how to set a budget, and how to pay for them. It also includes some in-depth information on common topics and frequently asked questions, which are useful for further information on managing a Facebook page for commercial purposes.
Not only that: Facebook also offers online training courses for those who want to acquire the skills necessary to use the social network effectively.
There are many notions of being able to master managing a company’s Facebook page effectively. For those unfamiliar with the medium, even with the tools made available by the social network, it is not easy to reach an adequate level of competence that allows you to optimize time and resources and obtain the desired results.
Often, then, it happens that the owner of a company approaches the management of the company’s Facebook page in the wrong way, not understanding the complexity of this activity and thinking of being able to obtain the desired results in a short time without the minimum effort and, above all, without the slightest investment. Nothing could be more wrong: in the long run, this strategy, in addition to not bringing any significant results, in fact, risks being translated only and exclusively into a vain and harmful waste of time and resources.
Managing Facebook pages with a professional: the pros and cons
The professional management of a company’s Facebook page allows the company owner and the marketing manager to save a considerable amount of time (and more). By choosing this option, in fact, there is no need to research in depth in the field of social media marketing, you do not have to search for the contents to be offered to users firsthand, and there is no need to analyze the results of each operation in detail independently.
Using the help of a team of experts and professionals (or rather, the right team of experts and professionals) allows you to manage a company Facebook page in a certainly more effective and competent way, allowing you to make the most of all the resources made available. From the social network and not to make mistakes.
The help of a professional social media manager or agency allows those who manage a company to have clearer ideas on the right communication strategy to be implemented on social media, as well as on the correct investment mix for online advertising campaigns and ideal periodicity. Furthermore, a professional social media manager or agency is able to make available to the business owner a series of editorial content specific to it and to better monitor the results of each campaign, intervening promptly always to guarantee the best performance.
A major obstacle for business owners, in addition to the economic discourse (but it is always good to analyze the extent of the investment based on the benefits and concrete and effective results it can bring), is linked to the fact that an “external management” Of the company Facebook page risks dispersing the authentic spirit, mission, and values of the company itself, as well as supporting misunderstandings, misunderstandings, and delays in the implementation of one’s social strategy.