Do you have a business and want to advertise on Google with paid ads? Find out how it works and how much it can cost to create a campaign on Google Ads.
Advertising on Google is an important showcase for the promotion of a company. In some sectors, SEO is insufficient to increase a site’s visibility on Google, making it necessary to support a series of paid strategies and practices, the SEA. Let’s now see what are the main useful measures in this regard.
What is the SEA
SEA, a less well-known acronym than its “sister” SEO, is an English acronym that stands for Search Engine Advertising and refers to all paid online advertising activities that revolve around the world of search engines. Along with SEO, it is part of a larger macro category called SEM (Search Engine Marketing).
What is Google Ads, and how does it work
Among the tools used in the SEA, the field is Google Ads, previously called Google Adwords. This is an online service offered by Big G, thanks to which it is possible to place advertisements on Google.
Ads are generally displayed above the organic results of the search engine’s SERP (Search Engine Results Page), but also on Google Maps and in the network of partner sites, and are selected based on an algorithm that evaluates their relevance in relation to the words entered by users in the search bar.
How to place ads on Google
Let’s see now how to create ads on Google in a few simple steps:
- Set a goal, such as receiving more phone calls from customers, increasing the number of visits to the store, or directing potential customers to the company website.
- Where to publish the ads geographically, just decide if you want to expand globally or act locally, then Google itself will take care of showing the ads to the “right” users in the “right” areas.
- Create the ad’s message, which will have to highlight what makes the business unique in an engaging way.
- Choose your budget. Google shows an estimate of the results based on the budget and guarantees that this will never be overshot. Furthermore, the search engine also indicates continuous reports, insights, and suggestions to monitor the campaign’s progress and, if necessary, interrupt or modify it to improve its performance.
How much does it cost to advertise on Google?
The prices of an advertisement on Google depend on the budget that the user sets himself on Google Ads, which can be used for practically any amount. The service, in fact, has no minimum spending requirements. Likewise, the platform has no restrictions related to the duration of the contract since it is possible to stop the publication of ads on the search engine at any time.
CPC ( cost-per-click ) and PPC ( pay-per-click ) mean that you only pay for the ads that someone clicks on. There are other advertising models, such as the cost per impression (you pay the number of times the ad is shown) and the cost per engagement (you pay when someone completes a previously established goal, such as watching a video ad).