Facebook Analytics lets you know the profile of users who visit your company page. Here’s how to use it to grow your business.
The in-depth study of the statistical data contained in Facebook Analytics allows companies to better understand the profile of the people who make up the target audience and, therefore, improve communication.
In this complete guide, we will find out more specifically what Facebook Analytics is, how it works, what it is used for and how it can be used to grow a business.
Facebook Analytics: what it is and what it is for
Facebook Analytics is a tool made free of charge by Mark Zuckerberg’s social media, which can be accessed from both browser and app. Numerous statistical data useful for companies are shown through a refined cross-device tracking mechanism and with the help of a pixel.
Thanks to the information in Facebook Analytics, for example, it is possible to find out how people use the Facebook page, the app, the website, or other channels here defined as ” event sources ” and how they move from a channel to the other, in addition to the aggregate demographic information (from age to gender) of the people interacting.
Unlike Facebook Ads Manager, which allows the user to create, manage and analyze ads on the social network, Facebook Analytics is a tool designed to let the user discover more information on the types of people who use the product on how they know him and on what actions they perform.
Facebook Analytics: how it works and how to use it
When you log in to Facebook, you will see a default dashboard that presents the main data relating to ” growth, “interaction,” and ” demographics. ” However, it is also possible to create and manage custom dashboards to find, view, and share the metrics and charts deemed most useful in understanding how to present the right content to your audience.
Among the most important reports contained in Facebook Analytics is the one relating to “funnels,” which allow you to measure conversions for a sequence of actions and, therefore, to trace the user’s path from the first contact to the achievement of the ultimate goal.
The ” revenues ” item shows the turnover of the activity on Facebook in a specific date range and, with it, the number of unique buyers, the average number of purchases for each customer, and the value of each of them, as well as other valuable one’s information.
Furthermore, through Facebook , it is also possible to measure the ” customer lifetime value, “which is the value that indicates the income generated over time by a customer who is not limited to a single purchase.
Facebook has a large amount of information about its users, and, through Facebook Analytics, it is possible to trace many of them. For example, thanks to the aggregated data on age, gender, position, education, and interests, you can have a more detailed idea of your target audience. You can also choose a custom audience to focus on specific audience segments.
Facebook itself, presenting its Analytics platform, recommends seeking the help of an expert to make the most of all the features and benefits of this service.