Marketing Strategy: Visibility on social media is the basis of business, but it can also be deplorable. On the one hand, we are very close to our recipients; on the other – many people will see our every mistake. Lots of brands caused an outflow of their fans due to one missed post, and the bad reputation sticks to them to this day, resulting in even worse sales results.
That is why a marketing strategy is so important. Posting content at the last minute is asking for trouble – it is very easy to overlook a mistake or stupidity. The careless expression of support or disapproval of action also causes frequent outrage among the audience. So you need to know the answer to the question, what is your brand, and communicate it via social media, but how? Here is the answer!
Protect company uniformity
What your fans associate you with directly affects their engagement. Therefore, the brand image must be consistent, it must refer to specific values , and have a good reputation. All employees should follow certain guidelines when speaking on behalf of the company. It is therefore worth remembering:
- Setting impassable boundaries. People associated with your brand should strictly stick to them; otherwise, the employee scandal will also affect the company.
- Keep an eye on who’s posting. We should entrust the care of corporate social media to trusted people who have received appropriate training in the language to be used in the content. Make sure they also know the brand’s values and know how to communicate them.
- Planning of the publication. It is better to prepare the text and graphics in advance to eliminate possible errors resulting from the rush.
- Speaking loud and clear. Sometimes it is good to say something directly rather than rely on the common sense of your audience!
Who has the platform and who does not
A good communication strategy draws the line between privacy and business affairs. It is known that each of our employees has an opinion, but they should not necessarily express it at work, right? Especially when it publishes on behalf of the company. Then his voice should reflect all employees’ values, moods, and goals.
By defining such a demarcation, you can avoid many problems. First of all, your company will have a coherent image, and this always creates a positive impression on the audience. They will know what to expect and what not to expect, and whether it is worth supporting your actions with their money. That’s why you need a specific marketing strategy!
Also Read : 3 Most Common Mistakes In Google Ads – Edition 2022