Content Marketing: In the last decade, social media has become impossible to ignore when planning a marketing strategy. Why? Because, according to the We Are Social study, in 2020, the number of people using social media has increased to 3.8 billion, and that’s not all.
As such, it’s worth your while to understand how such platforms work. Today we all know that keeping in touch with recipients and building a stable relationship with them is a recipe for success, but how to achieve it? It is best to analyze popular strategies and learn from the best. These are the trends of 2020!
Personalization
Customizing ads to the recipient is a way to hit his tastes. Platforms such as Facebook recognize this relationship and allow us to display content to closely matched demographic groups. How do you go about it? First of all, do research and find out who is the recipient of your ads. Then choose the media that will show that you care about a stable and honest relationship.
Instagram hides likes
One of the most popular platforms has decided to hide the number of hearts under the posts. This can be a problem, especially for the marketing department, as the numbers are what we measure success. However, the most important thing is to understand the reason for such a decision: it is a concern for users’ mental health. Instagram wants to break the strict dependence of brand or post popularity on the number of likes – after all, some entities use a strategy of buying fake likes to make it seem successful.
So how do you deal with it? For example, it is worth investing in Instagram Ads as an alternative to measuring profitability. However, the most important thing is to maintain the engagement of recipients, for example, through the storytelling method. The sooner you set yourself up for such a change and stop paying attention only to the number of likes, the better; after all, other platforms are predicted to follow in Instagram’s footsteps.
Video materials
Recordings are still at the top when it comes to the type of content you prefer on the Internet. You can share them on TikToku, Instagram Stories, Facebook Live, or just YouTube. According to a study by Cisco, by 2022, as much as 82% of online content will be movies!
Therefore, it is important that you start seriously considering this type of material. Maybe you could record a training video? Show viewers around your premises live? Prepare a review of your product? It is worth considering what your customers might like and thus preparing a marketing strategy.
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