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At the beginning of the 2017/2018 season, Real Madrid Club had a squad valued at 1,043.5 million euros (the sum of the market value of its 23 players). Why, then, does the value of the club rise to 3,600 million?…
The health sector encompasses a large volume of patient, treatment, or disease data. Behind these medical data, there is information that can be valued thanks to Big Data techniques. That is the path that medicine is currently following, applying technological…
Technologies such as Artificial Intelligence and Big Data have much to do with digital transformation in law firms. One premise we must be clear about is that when a law firm embarks on a digital transformation process, it cannot cover all…
Social networks are already part of our day to day. Users of these networks use them to comment and share content on topics that arouse their interest: hobbies, culture, politics, economy… and brands and their products or services. Analyzing emotions…
Today, there is no doubt about the importance of sentiment analysis in social networks in the Tourism sector. Through this analysis, it is possible to automatically classify the positive, negative, and neutral comments written by tourists on social networks and…
Email has been around for more than 20 years. While there has been talking of the “death of email” as a marketing channel over the years, it’s actually still the most powerful means of communication you can ever have with…
Copywriting: Spend hours and hours writing about your e-commerce. Always new descriptions for product data sheets if you don’t know how to write product data sheets, promotional and educational emails, and in the little free time that you have left…
Before buying, users must deal with your site more than once. In fact, most wait to buy immediately, primarily if your brand is unknown; more interactions are needed before buying. Before buying, the visitor carries out info commerce, i.e., he…
Google Analytics has recently added a new report under the heading “Public”: it’s the Cohort analysis; let’s see how it can be useful to get a more precise picture of user behavior! According to Google definition in the guide, Cohorts…
Increasingly pervasive digitization and new working models require adopting an agile and modern endpoint protection system. The era of office work is behind us: we operate in increasingly hybrid contexts in which work experience is no longer associated with a…
