MARKETING

Content Marketing – 5 Trends Worth Following

Content Marketing: In the last decade, social media has become impossible to ignore when planning a marketing strategy. Why? Because, according to the We Are Social study, in 2020, the number of people using social media has increased to 3.8 billion, and that’s not all.

As such, it’s worth your while to understand how such platforms work. Today we all know that keeping in touch with recipients and building a stable relationship with them is a recipe for success, but how to achieve it? It is best to analyze popular strategies and learn from the best. These are the trends of 2020!

Personalization

Customizing ads to the recipient is a way to hit his tastes. Platforms such as Facebook recognize this relationship and allow us to display content to closely matched demographic groups. How do you go about it? First of all, do research and find out who is the recipient of your ads. Then choose the media that will show that you care about a stable and honest relationship.

Instagram hides likes

One of the most popular platforms has decided to hide the number of hearts under the posts. This can be a problem, especially for the marketing department, as the numbers are what we measure success. However, the most important thing is to understand the reason for such a decision: it is a concern for users’ mental health. Instagram wants to break the strict dependence of brand or post popularity on the number of likes – after all, some entities use a strategy of buying fake likes to make it seem successful.

So how do you deal with it? For example, it is worth investing in Instagram Ads as an alternative to measuring profitability. However, the most important thing is to maintain the engagement of recipients, for example, through the storytelling method. The sooner you set yourself up for such a change and stop paying attention only to the number of likes, the better; after all, other platforms are predicted to follow in Instagram’s footsteps.

Video materials

Recordings are still at the top when it comes to the type of content you prefer on the Internet. You can share them on TikToku, Instagram Stories, Facebook Live, or just YouTube. According to a study by Cisco, by 2022, as much as 82% of online content will be movies!

Therefore, it is important that you start seriously considering this type of material. Maybe you could record a training video? Show viewers around your premises live? Prepare a review of your product? It is worth considering what your customers might like and thus preparing a marketing strategy.

Also Read : How To Write a Blog Article? Increasing Your Sales

techfolks

Recent Posts

The Attack Surface In The Cloud Era: Urgent Action Is Needed

The latest report sounds the alarm for CIOs and CISOs: the attack surface of information…

2 months ago

Microsoft Azure: What Is It, And What Is It For?

Currently, many companies are in the process of digital transformation. You are going through all…

3 months ago

Computer Security Tools

Nowadays, having computer security tools has become a necessity for many businesses. And, in an…

3 months ago

6 Tips For Choosing Your Computer Services Company

According to the Digital Observatory, 72 % of professionals and SMEs indicate that they need…

4 months ago

Increase Sales: Use Marketing Automation Strategies.

What is Marketing Automation ( MA ), and what automation tools are used by digital…

4 months ago

CRM And Marketing Automation: The Winning Mix Of E-Commerce

Do you want to take advantage of the great advantages of Marketing Automation and CRM…

4 months ago