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What is Marketing Automation ( MA ), and what automation tools are used by digital marketing? Why does implementing a Marketing Automation process on an e-commerce site by including it in an inbound marketing strategy increase conversions? Marketing Automation can…
Do you want to take advantage of the great advantages of Marketing Automation and CRM for your e-commerce site? Are you already doing it but have yet to get results? Automatic marketing activities are not limited to email marketing but…
In the digital age, e-commerce has become a cornerstone of the global economy. However, it’s environmental impact cannot be underestimated in any way. How, then, can we combine commercial efficiency and more tremendous respect for the environment? Can a sustainable…
Implementing a sophisticated automated communication system, known as e-mail marketing automation, represents an essential strategy to optimize the dynamics of e-commerce. This methodology allows the automated sending of highly personalized messages to customers, conveying targeted offers at the most appropriate…
At the beginning of the 2017/2018 season, Real Madrid Club had a squad valued at 1,043.5 million euros (the sum of the market value of its 23 players). Why, then, does the value of the club rise to 3,600 million?…
Technologies such as Artificial Intelligence and Big Data have much to do with digital transformation in law firms. One premise we must be clear about is that when a law firm embarks on a digital transformation process, it cannot cover all…
Social networks are already part of our day to day. Users of these networks use them to comment and share content on topics that arouse their interest: hobbies, culture, politics, economy… and brands and their products or services. Analyzing emotions…
Today, there is no doubt about the importance of sentiment analysis in social networks in the Tourism sector. Through this analysis, it is possible to automatically classify the positive, negative, and neutral comments written by tourists on social networks and…
Email has been around for more than 20 years. While there has been talking of the “death of email” as a marketing channel over the years, it’s actually still the most powerful means of communication you can ever have with…
