20 recommended EC sites for online sales

According to an analysis of Digital Commerce 360, the world’s top online marketplace will have $ 2.6 trillion in sales in 2020 or 62% of global web sales.

In the face of such marketplace growth, small business owners will ask themselves, “Should we sell in the marketplace?”

Currently, there are hundreds of e-commerce sites that you will encounter while running an online business. Some are specific to a particular niche, such as video games or tech. There are also sites where you can sell anything from clothes to books to furniture.

While there are several benefits to selling on the marketplace, some sellers hesitate to register due to costs such as commissions and transaction fees.

In this guide, we will explain the world’s most popular e-commerce sites. We will also touch on the benefits of starting your own online shop and see how you can increase sales with new customers by using both.

Build your own store

Starting an online shop can seem like a daunting task, but it can be meaningful and incredibly profitable when done right. The only downside is that you have to promote your business yourself to get people to your site. It will take time to build a brand.

The big advantage is that all the profits are yours. You don’t have to keep paying commissions for each sale, and you’re not bound by rules you didn’t decide. If these things seem appealing, here’s how to build your own website from scratch.


Shopify is one of the most simple and trusted means for constructing a net shop 1. As an e-commerce platform, Shopify is quick to get up and running without the need for technical skills or a large budget. To date, Shopify has empowered more than 1.7 million businesses. Well-known for its attractive prices, professional design, and practical marketing tools.

When creating a Shopify store, you can choose from over 100 templates with built-in features. For just $ 29 a month, you’ll get your website, blog, SSL authentication, basket drop recovery, and other beginner-friendly marketing tools. You can sell it on your site or in marketplaces such as Amazon and eBay, and you can build a personalized shopping experience to increase your sales.

Plus, with over 4,000 free Shopify apps, you can extend the capabilities of your site to make your online sales successful. Get ready today with the Shopify Store Launch Checklist.

US top EC site (marketplace)

Here is a popular marketplace for businesses that want to sell items and make money.

  • Amazon
  • eBay
  • Handshake
  • Bonanza
  • Ruby Lane
  • Etsy
  • Chairish
  • Swappa


As global e-commerce sales continue to grow, it’s no wonder Amazon’s name emerges as the top online marketplace. As the world’s top e-commerce company, Amazon’s accounting reports show revenue of $ 96.1 billion in the third quarter of 2020. This is a 37% increase over the previous year. Amazon sells over 400 products in one minute, providing sellers with an active existing audience.

How did Amazon become the best e-commerce site? People have come to trust the products they buy on Amazon and its marketplaces. Amazon is known for reviewing sellers and removing fake items. In addition, Amazon Prime offers same-day delivery of items (for certain areas) and more. People also love it because of its attractive prices, and they continue to shop online there.

The cost of selling on Amazon depends on your plan, product category, fulfillment strategy, and other factors. At a minimum, you’ll have to pay $ 39.99 a month for a professional program (and the sales commissions mentioned above). This plan sells over 40 units a month and is suitable for those who want advanced sales tools such as product ads, qualifications to appear at the top of the product detail page, APIs, and reports.

Overall, Amazon is the perfect online marketplace if you want to reach a wide global audience.


One on day 1 ~2 times eBay will help Some people that see. This site is an original EC site that has been around since 1995. Latest eBay statistics According to the (English), eBay is the 13 listed items that more than 100 million, all over the world 1 billion 8,200 There are a million users.

 eBay sells everything from everyday items such as shoes and watches to unusual items (there’s a product category called), from popcorn-smelling pillows and air bottles to vintage 70’s hand chairs.

 If you sell on eBay, you need to consider sales commissions. A non-refundable listing fee is charged for each item, and there is an additional cost for listing the same item in two different categories. You will also be charged a final fee (usually 10% to 12% ) based on total sales, including shipping and handling.

Like Amazon, eBay has a huge, ready-to-sell audience that works as a separate channel for your online shop.


Handshake is a wholesale marketplace designed to connect suppliers and retailers easily. You’ll find unique, non-mass-produced products in categories such as Fitness & Yoga, Jewelry, Pets, Food & Drinks. The Handshake team screens individual suppliers.

Both online shop owners and physical store owners shop at Handshake. If you want to sell (or wholesale ) unique products in bulk, apply to Handshake.

What are your greatest strengths? Handshake is what Shopify has in conjunction with. This integrated feature allows wholesale creators to manage inventory, track sales, process orders, and more in one place. It is different from the traditional wholesale marketplace, which requires manual inventory management, a large amount of CSV uploads, and Excel sheets.


Bonanza is a fast-growing online marketplace based in Seattle, Washington. It’s a new buying and selling site and is becoming a popular alternative to eBay. Almost everything can be sold on this platform, with more than 5.1 million monthly visits, according to SimilarWeb.

Bonanza is, Amazon and eBay can be considered to be in the middle of. Bonanza has more unique handmade items than eBay but has fewer branded items than Amazon. For example, you can sell the latest Nike Air Max and one-of-a-kind copper necklaces, both of which have active buyers. Buyers can add items to the cart at a fixed price or negotiate proposals through the platform.

Bonanza does not take any money to list items on the site. You will only be charged a small percentage of your sales when sales are made. In addition, Bonanza sellers often have their own online shop, and it is possible to integrate Bonanza with platforms such as Shopify to manage and sell products more easily.

Ruby Lane

Ruby Lane is a new online marketplace for vintage and antiques, but it’s close to big sites like Etsy. Ruby Lane was named the number one recommendation in 2019 by the EcommerceByte survey. Ruby Lane has fairly targeted buyers in categories such as antiques, collectors, vintages, art, dolls, and jewelry.

Fees and payments are easy to understand, and setting and product listing are free. However, there is a $ 54 monthly maintenance fee for up to 50 items. This cost will fluctuate as more items are posted on the platform. In addition, Ruby Lane charges a 6.7% service charge based on the total purchase, which is limited to $ 250.

Ruby Lane can connect with passionate buyers, whether you’re a store owner with antiques or collectors or just want to sell something else on your site.


Etsy is a popular marketplace for handcrafted products and vintage items. In 2015, products developed by manufacturers were included, but only for some accounts. 2020 of the year Q2 at the time, 6,000 million people more than the buyers (English) is Etsy because you are in, you say that easy to put out a profit to start online sales.

Each item sold on Etsy costs $ 0.20 and will expire in 4 months. Therefore, if the item does not sell and you want to renew your listing, you will need an additional $ 0.20. When a sale is made, you will be charged a transaction fee of 5% of the list price, plus shipping and wrapping fees.

If you’re new to online sales, Etsy is a great place to start selling. Access your network of active buyers, pop-up storefronts, and tools to help you market your business on the platform.


Chairish is an online consignment shop for high-quality home decor and furniture. Listings of items (free) are completed in a few minutes, depending on the sales plan of price 70 ~80 Pasento are you to kick back.

The coolest thing about Chairish is that it’s completely free. However, enrolling in the Elite Plan costs $ 149 per month. When you list an item, Chairish’s curation team assesses whether it meets marketplace criteria. Then the product photo will be edited and published. It also handles deliveries, so you don’t have to worry about logistics.

If you want to sell design-oriented furniture and home decor online, it’s the perfect marketplace. Present your products in front of the ideal collector or buyer to generate online sales.


Do you have an old iPhone X you want to part with or a Nintendo Switch you’re no longer playing? Turn technology into a cache with Swappa. Swappa is a reliable e-commerce site to buy and sell phones, computers, cameras, etc.

Swappa is trusted because of the careful screening of products for sale on the marketplace. Junk products are not allowed, so you can only sell products in good working conditions, and PayPal protects your payments.

There is no cost to create a list, but you can choose features (such as ads) that feature items for $ 5 . Swappa only charges fixed costs that are included in the list price. When a sale is made, the buyer pays a commission at the same time. Swappa offers the lowest commission; for example, if you sell a $ 350 phone, the buyer will only be charged $ 15.

Local online e-commerce site

If you plan to sell to the community, consider the following free e-commerce sites.

  • Facebook Marketplace
  • Craigslist
  • Nextdoor
  • VarageSale

Facebook Marketplace

The Facebook Marketplace is a space where individuals can search, buy, and sell items on Facebook. 3 people in 1 person (English) more than this every month Facebook Marketplace If you are using the seller has been provided a big opportunity to reach an active audience. It’s completely free to list, and Facebook doesn’t charge a fee, but you must follow the guidelines for selling on the platform.

Facebook has partnered with platforms such as Shopify, so merchants can view inventory, promote items, and find new customers in their business.


Craigslist is famous as the earliest EC site. Launched by Craig Newmark in 1995, it started as an email distribution list to share local events in the San Francisco Bay Area with your friends. It quickly became a web-based marketplace and expanded to 700 cities in 70 countries in a few years. It’s a huge local forum that’s free, easy, minimalist, and has much staff.

Craigslist is a high-risk online marketplace. Because the platform is a “non-participating” approach to buying and selling, fraud can be rampant, and the company doesn’t help.

Nonetheless, Craigslist is a reliable e-commerce site for those who want to buy and sell locally and want to meet and trade in person.


Nextdoor is similar to Facebook Marketplace and Craigslist in that it specializes in selling in the community. You can also post information about your neighborhood, such as traffic delays and restaurant recommendations, giving you a “kind neighbor” feel, and Nextdoor acts as a hub in a particular area.

Nextdoor also has a free forum for selling items online. There are no listing costs like the Facebook Marketplace, and you have to meet the buyer in person. There is some relief as you have to create an account before you can access the platform.


VarageSale is a virtual garage sale buying and selling app. A former elementary school teacher fed up with lies and scams posted on the lifestyle information site launched in Toronto. VarageSale user profiles are based on real-life identities. Everyone must go through a manual review process before being allowed to buy or sell.

The buyer can check the seller’s rating and send a message before making a transaction. You can manage questions, purchases, and pickup schedules within the app. VarageSale sells furniture, clothing, shoes, and anything else. Also, members are free to buy and sell within the app.

Global EC site

For those who want to sell to an overseas audience, we will introduce you to the best online sales platform in the world.

  • AliExpress
  • Taobao
  • OTTO
  • Rakuten
  • Mercado Libre
  • Flipkart
  • My Deal


Founded in 2010, AliExpress is Alibaba’s international e-commerce marketplace. 230 more than has been available to users of the area, about 2,000 of thousands of daily visitors over am (English) is. Users of this platform can sell to individuals and businesses and manufacture products, and incorporate the AliExpress drop-shipping model in their online stores.

AliExpress is for each transaction depending on the commodity category 5 ~8 takes the percentage of commission. Other than that, there are no expenses or arrangement fees for the sale.


Taobao is, 2003 to the year eBay started as EC site, such as Digital Commerce 360 has become the world’s largest marketplace, according to a survey of the (English).

In September 2020, Taobao recorded 70 million monthly active users, with total distribution transactions totaling more than $ 526 billion for the 2020 fiscal year.

If you want to sell products that are not available on Taobao or AliExpress, please check the list of online marketplaces in China.


OTTO is Germany’s second-largest e-commerce site. Focus on fashion and lifestyle products. After the war, 28 starting from mail-order company dealing with only the type of shoes, 1959 in year 1 million employees and 6,100 became a million dollars a year boasts sales brand.

Currently, over 90% of OTTO’s products are sold online. It includes third-party retailer products and branded products. The marketplace has approximately 9.4 million active customers and is second only to Amazon in the country.


Rakuten is a huge marketplace based in Japan that offers e-commerce, banking, telecommunications services, and more. Rival PayPay Mall has more monthly traffic, but it is said that Rakuten is the market leader in terms of sales. Like a marketplace like Amazon, you can sell almost endless categories of merchandise such as clothing, books, sporting goods, and subscription boxes.

To date, Rakuten 5 more than 10,000 merchants and the (English) 1 Oku 1,500. There are million people, global customers. Companies that want to sell on Rakuten need to be registered in Japan by the United States; otherwise, they will apply through a service partner.

Mercado Libre

Mercado Libre is Latin America’s most popular e-commerce marketplace, serving more than 18 countries, from Mexico to Argentina.

According to a recent investor report, consolidated revenues ( e-commerce and fintech) exceeded $ 4.3 billion in Q3 of 2020. Further, in the same quarter, 182 distribution transactions total and about more than a billion dollars 6 were sold a billion items. Distributors using this platform can sell a large number of products across 20 main categories and 123 subcategories.


Flipkart started as an online bookstore in 2007 and has become India’s largest e-commerce site. Retailers can sell anything at Flipkart, including home appliances, fashion, household items, groceries, and lifestyle items.

As a direct competitor to Amazon, Walmart- backed Flipkart continues to lead the e-commerce market share in India. According to recent news (English), in 2020 of the years 10 from the mid- 11 in the holiday season of mid-May, Flipkart e of distribution transaction total amount was recorded by commerce company 66% was accounted for. If you want to start selling in India, Flipkart is the best e-commerce site for your business.

If you plan to sell products in Flipkart, check out the top 10 Indian e-commerce sites.

My Deal

MyDeal is an Australian marketplace with over 1 million products in 3,500 categories and 5.4 million monthly visitors. It’s a strict marketplace, a site that deals only with products from third-party vendors, not their products.

You can sell various categories of merchandise, especially furniture, household items, and larger items. MyDeal does not offer a fulfillment service, so the seller must arrange the delivery himself or use an external logistics company.

What if I want to sell a product that I can’t find in My Deal? Read also the article about Australia’s Top Marketplace.

Find the best way to sell your products online.

Online business owners need to research various e-commerce sites, no matter what business they run, such as drop shipping or custom product sales. If you already have an active buyer audience and have marketing opportunities, it can help you start a new business.

It is also important not to rely solely on the marketplace. To create your brand, connect with customers and maintain profits, it is recommended to build your online shop. If you have your own digital sales base, you can stop paying commissions and commissions to e-commerce sites and grow your business in the long run.

Also Read: The 5G Internet Of Things Ushered In a Bright Moment